How social media is transforming the market--and art media--was the subject of a lively panel staged by the startup Arternal at the New Museum's NEW INC. With moderator Taylor Dafoe of artnet news, Kasmin Gallery's Molly Taylor, Sarah Douglas of ARTnews, and Cornell DeWitt of Daily Plinth, we explored a new gallery landscape where foot traffic is down--and digital and social-media content is way up. As galleries embrace the possibilities of self-publishing, they are increasingly bypassing traditional media like magazines as platforms for ads--and for editorial coverage. We talked about trends and challenges in this fast-changing art-content space, and offered tips for dealers to build followings and clientele in creative and cutting-edge ways.
It was a beautiful evening of networking and social-media strategy as friends old and new came together for my free workshop at Twitter's New York HQ, "The Art of Social Media: Creative Strategies for Young Professionals." I shared best practices for creating an authentic social-media voice that conveys personal, political, and professional values, and for using social media to build community, social collateral, and careers.
The event marked my third partnership with Museum Hue, the group founded by Monica Montgomery and Stephanie Johnson-Cunningham whose mission is to build community and opportunities for creatives of color. And it was hopefully the first of many with Twitter's awesome Ariel Adkins!
- Recounting my transition from ARTnews executive editor to social-media influencer & consultant as I chat with Morgan Fletcher about our collaborative editorial practice. We were invited to talk about our careers at a Colleagues and Friends Breakfast for POWarts: Professional Organization for Women in the Arts.
Join me at BRIC on Thursday, Nov. 30, at 7 P.M., for a free social-media workshop. I'll share best practices for producing content that brings your work to expanding networks of journalists, curators, critics, and collectors. RSVP here: http://bit.ly/2izD0uL
What's Museum Camp? Find out this week on the social-media channels of Museum of Impact, a co-sponsor of this week's sleeping camp for adults at the Santa Cruz Museum of Art & History. I'll be taking over their feeds to document the 2.5-day-long event, where diverse professionals are gathering to workshop creative strategies to serve as catalysts for change.
Can't wait to be a camp counselor again (and to reactivate my skills from Camp Tranquillity)!
Breaking down Hank Willis Thomas's Instagram feed in my free social-media workshop last night, hosted by Museum Hue, City Council candidate Brian Cunningham, and BKLYN Commons. The event was part of my ongoing collaboration with Museum Hue, an organization that advances the viability and visibility of people of color using arts, culture and museums.
How can you create an authentic social-media voice that conveys your personal, political, and professional values? What are best practices for using social media to build communities and social collateral? How did I get 44,700 Instagram followers? Find out next Monday at the free professional development workshop I'm offering at BKLYN Commons, in partnership with the visionaries at Museum Hue and Brian Cunningham for City Council.
At the annual meeting of the International Association of Art Critics, I spoke about the paradigm shift in publishing and how writers can use social media to develop story ideas, build networks, and monitor news.