THE ART OF THE ELEVATOR PITCH

Artists — What kind of art do you make? You have 30 seconds to tell me.

No matter what level of their careers, all artists need the classic Elevator Pitch: to know how to explain who they are and what they do in a short period of time.

A good Elevator Pitch will sound authentic, be informative, and hopefully invite more questions, relieving social stress and helping to build careers.

At AIM/Artist in the Marketplace, the Bronx Museum’s acclaimed professional development program, I help artists to develop this essential skill. We workshop tactics to convey distinctive elements of an art practice into a few talking points--and how to convey those points most effectively.