PROFESSIONAL TRAINING FOR INDIVIDUALS AND INSTITUTIONS
I provide the tools you and your staff need to improve the quality and cohesiveness of your communications across all media channels.
At a time when an increasing number of people first encounter an organization via Facebook, Twitter, and Instagram, it's imperative that the entire staff understand how social media supports mission and goals. In my workshops, I share best practices for creating an authentic social media voice that effectively conveys brand identity.
Working with and within organizations and nonprofits, I provide strategies for showcasing exhibitions, news, and programs in a way that most actively engages with diverse audiences, influencers, funders, potential clients and more.
The workshops are ideal for professional organizations, gallery associations, schools, nonprofits, creative entrepreneurs and others who are invested in developing a mission-aligned social media strategy.
IN-HOUSE PROFESSIONAL TRAINING
In custom workshops, I train staff at all levels in the how, what, why, who, and when of social media, creating protocols for designing and implementing an editorial strategy consistent with brand and mission. I help staff develop language and systems for promoting exhibitions, publications, and programs to global audiences; show how to track and share reviews and news coverage; and teach creative tactics for shooting photos and art-directing posts. I share best practices for hashtags and handles, following and followers, content and time management, expanding networks and building social capital.
In my workshop "The Art of Social Media," presented to institutions, organizations, and educational groups, I share best practices for creating an authentic online voice that conveys personal, political, and professional values. I provide strategies for using social media to build communities, social capital, and careers, and offer tips and tricks for connecting with influencers, funders, clients, and more.
CUSTOM CONTENT CREATION
Drawing on my distinctive mix of skills as an arts journalist and social media expert, I offer Instagram takeovers and live tweeting for clients at art fairs, conferences, and other events. My high standards ensure that content is brand-consistent and accessible to a global audience, highlighting people, trends, and story lines that stimulate conversation, news coverage, and buzz.