The Team

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Robin Cembalest

Described by artnet as “one of the leading lights of art-world social media,” Robin Cembalest is a journalist and editorial strategist. The former longtime executive editor of ARTnews, she has published widely in the Wall Street Journal, W Magazine, and many other publications, and maintains popular feeds on Instagram and Twitter. In her consulting business, Robin Cembalest Editorial Strategies, she works with art-world clients to design and implement editorial and digital content. She also founded and directs the Niboristas, a mentoring and networking group for young art-world professionals.


Eric Avila

Eric Avila is an interdisciplinary graphic designer who specializes in typography, branding, and print design. At Robin Cembalest Editorial Strategies he is responsible for the designing brand assets (logo, presentations, proposals, and business cards). He is also a working artist who frequently collaborates on mural projects with Art School Without Walls, part of the youth-development collective Cre8tive YouTH*ink. His latest painting was recently installed at Martina, a new restaurant from the Union Square Hospitality group.

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Morgan Fletcher

Morgan Fletcher is a cultural producer and digital marketer with a specialty in the arts. Working with clients including, 20x200, and the Art Dealers Association of America, she brings expertise in digital, email and social-media strategy to drive growth and engagement. She also dedicates her time to recording voiceovers, teaching embroidery, and studying languages (French, Italian, and Arabic). She is also the East Coast codirector of the Art Girl Army, a community of female-identifying artists who believe in their artwork, in each other, and in themselves passionately and unapologetically.