Learn to create an authentic profile that conveys your distinctive qualities.

Leverage the power of social media to grow community and social capital, gain visibility, and connect with expanding networks.

In my “The Art of Instagram” workshops, I use examples from my own popular Instagram and from a diverse selection of art-world influencers to share insights and best practices.

Custom designed for institutions, organizations, and schools, the workshops offer valuable tips for creative professionals, from the digital native to the late adapter.

Channeling my experience as former longtime editor of ARTnews, I train you to maximize the power of words and pictures, fulfilling audiences’ appetite for news, creativity and originality. I explain how to promote events and exhibitions to attract coverage and buzz. Tricks for photographing art and people. The latest trends in Instagram Stories.

You’ll come away with tools you need to thrive in this social media-driven communications world.



"If you are looking for art-world street cred and mad social media skills, there is no better combo than this amazing lady, @rcembalest! She captivated a sold-out crowd and then took them on a road trip throughout the @ArtCentersf artists' studios!"

— Dennis Scholl, President and CEO, ArtCenter/South Florida

"Robin graciously agreed to host a workshop at Twitter's N.Y.C. headquarters for Women of Color in Art & Media. It was a special opportunity for our guests and team members to learn from Robin's professional experience and gain a glimpse into her editorial process as it applies to social media. Robin provided actionable tactics, tips, and tricks for using various platforms successfully as an artist or arts organization and gave substantive examples. The audience was very engaged, and we received wonderful feedback from the group on the session's versatility and liveliness. We'd welcome Robin again anytime and enjoy following her adventures through her social media feeds!"

Ariel Adkins, Art and Culture Liaison, Twitter


"Robin's talk on social media strategies at BRIC drew a huge crowd from the art community and offered specific, concrete tips for making one's social media content more interesting, engaging, and attention-grabbing. She boasts an acute knowledge of the art world — in New York and worldwide — which makes the advice she offers right on target."

— Elizabeth Ferrer, Vice President of Contemporary Art, BRIC


"Robin Cembalest's workshop for Museum Hue was creative and captivating. Through her teaching, participants learned how to curate their online presence to help get noticed and grow in their careers. They learned how to create a narrative on social media that is tailored to a target audience by developing a robust newsfeed/timeline. Attendees also gained knowledge of the importance of one-of-a-kind content that will substantially boost their professional visibility and following."

— Stephanie A. Johnson-Cunningham, Cofounder, Museum Hue


"Robin's Social Media for Artists Workshop was a crash course in the do's and don'ts of social media, and inspired our artists to think differently about their accounts. After the event individuals enthusiastically shared the particular insights that spoke to them. Everyone was energized by her presentation and filled with joy from  her wit and humor. We will continue to work with Robin to help us hone our communication skills through Facebook and Instagram."

— Ariel Willmott, Gallery Director, Fountain House Gallery 


"Robin's teaching method is no-nonsense, direct and truthful. She showed us that Instagram is not just fun; it’s a very effective way to communicate about art."

—Wendy Hower, Director of Engagement and Marketing, Nasher Museum of Art at Duke University



Interested in hosting a workshop? Please contact me to learn more.