Learn to create an authentic online voice that conveys your values as an art professional and a citizen of the world.

Maximize the power of social media to grow community and social capital, gain visibility, and connect with expanding networks.

In my workshop “The Art of Instagram,” I use examples from my own popular Instagram and from a diverse selection of art-world influencers to share best practices for conveying your message effectively.

Channeling my experience as former longtime editor of ARTnews, I offer practical advice for writing, photo editing, and crafting artful posts that fulfill audiences’ appetite for news, creativity, and originality.

The workshop is designed for creatives at all career levels. I explain how to promote events and exhibitions in a way that attracts coverage and buzz. Tricks for photographing art and people. The latest trends in Instagram Stories.

You’ll come away with enhanced skills for using your cell phone as a powerful networking tool.



"If you are looking for art-world street cred and mad social media skills, there is no better combo than this amazing lady, @rcembalest! She captivated a sold-out crowd and then took them on a road trip throughout the @ArtCentersf artists' studios!"

— Dennis Scholl, President and CEO, ArtCenter/South Florida

"Robin graciously agreed to host a workshop at Twitter's N.Y.C. headquarters for Women of Color in Art & Media. It was a special opportunity for our guests and team members to learn from Robin's professional experience and gain a glimpse into her editorial process as it applies to social media. Robin provided actionable tactics, tips, and tricks for using various platforms successfully as an artist or arts organization and gave substantive examples. The audience was very engaged, and we received wonderful feedback from the group on the session's versatility and liveliness. We'd welcome Robin again anytime and enjoy following her adventures through her social media feeds!"

Ariel Adkins, Art and Culture Liaision, Twitter


"Robin's talk on social media strategies at BRIC drew a huge crowd from the art community and offered specific, concrete tips for making one's social media content more interesting, engaging, and attention-grabbing. She boasts an acute knowledge of the art world — in New York and worldwide — which makes the advice she offers right on target."

— Elizabeth Ferrer, Vice President of Contemporary Art, BRIC


"Robin Cembalest's workshop for Museum Hue was creative and captivating. Through her teaching, participants learned how to curate their online presence to help get noticed and grow in their careers. They learned how to create a narrative on social media that is tailored to a target audience by developing a robust newsfeed/timeline. Attendees also gained knowledge of the importance of one-of-a-kind content that will substantially boost their professional visibility and following."

— Stephanie A. Johnson-Cunningham, Cofounder, Museum Hue



Interested in hosting a workshop? Please contact me to learn more.