Instagram for Artists

Creative strategies and best practices with influential art-world Instagrammer Robin Cembalest

Tickets: $75 per person

It’s not about the “likes”

Yes, we all care about the stats and want to build our following. But in the long term, we’re here to build careers. Robin, a respected journalist and popular art-world Instagrammer, does not offer “hacks” or hashtag formulas. Instead, she teaches content strategies that produce offline results–building visibility for you and your artwork, expanding networks, and creating relationships that will help you achieve your goals.

For artists at any stage of their careers

Whether you’re just getting on Instagram or you want to update your skills, this class will teach you to maximize the power of your Instagram content.

Robin Cembalest, a widely published writer and the former longtime editor of ARTnews, was an early art-world adopter to Instagram, building her 55K following through her lively chronicles of the New York art scene. A faculty member at the School of Visual Arts, she teaches communications skills at MFA programs, artist residencies, professional conferences, and many other venues.

Robin draws on her deep knowledge of contemporary art and art marketing to help each student to craft their message and connect with their target audience. Her classes are practical, transformative, and fun.

Get templates and feedback

Using examples from a wide range of artists, Robin will share essential tools for conveying your identity and your art practice. She’ll offer tips for crafting profiles, chronicling your process, and explaining the larger meaning of your work. She’ll show you best practices for Reels, Stories, hashtags, Notes, Collaborations, and other recent updates.

With just eight students, Robin’s Eventbrite classes provide each participant with a chance to ask questions, and get personal feedback on their goals, challenges, and content.

Feedback and guidance:

See what Robin’s students and clients say

  • “She gives artists plenty of immediate, individualized feedback, and guidance that gets them to keep thinking about how to best communicate about what they do long after the workshop has ended.”

    —Alison Kuo, former Director of Programs, International Studio & Curatorial Program

  • "I made three straightforward changes to my Instagram profile immediately after the class and had a positive response online fairly quickly."

    —Stephanie Todhunter, Programming Manager, Cambridge Art Association

  • "Her workshops provided a comprehensive and deeply insightful tool kit that our artists have continued to foster."

    —Dawn Delikat, Executive Director, Pen + Brush

  • "On target, funny, and much food for thought!"

    —Scherezade García-Vazquez, Assistant Professor, Studio Art, Department of Art and Art History, University of Texas at Austin

  • “It was really helpful to hear best practices for navigating social media with Robin Cembalest. Robin offered a new approach to social media where it can be a space for authentic connection with other art professionals rather than an experience of flattening algorithms and overload. As an artist looking to grow and meet other professionals, I now feel more informed and also positive about using social media for sharing art.”

    Students at Paradice Palase, Brooklyn

  • "Robin's core knowledge of communication strategies, coupled with her inspiring comfort within an ever evolving landscape, make her an invaluable resource for catching up on, and exploring, social media and online marketing realities."

    Derek Webster, Director of Common Good & Creative Careers, Yale University

  • "In my tenure as the graduate student program coordinator for CalArts, having a series of Robin Cembalest's workshops as preparation for graduation was the best investment I made to help my cohort transition from the academic to the professional art world."

    —Juan Herrera, former Graduate Student Program Coordinator, CalArts

Frequently Asked Questions

  • No. Robin’s workshop is a great place to learn basic concepts and best practices from the start.

  • Even if you’re an Instagram newcomer who just wants to see how it works, this class will offer an overview of current practice. With Robin’s tips for time management, you might just change your mind!

  • Yes! Knowing how to translate an artist’s ideas into clear, accessible text is an essential skill for any art professional!

  • This is a common situation for many creatives, and Robin will address it in the class

  • Sure! Contact me here to learn more!

  • Sí. Robin puede organizar una clase o coaching session en español a la carta. Contácteme aquí.

  • Yes! Gift cards are available for Robin’s Eventbrite classes and as well as private coaching. Click here to learn more!

Book Your Spot

Reserve your spot now!
Eventbrite workshops: $75 per person, maximum 8 participants

Robin Cembalest

Respected journalist, influential Instagrammer, and the former longtime editor of ARTnews, Robin Cembalest teaches arts professionals to communicate effectively across all editorial channels.