"ONE OF THE LEADING LIGHTS OF ART-WORLD SOCIAL MEDIA"
People often ask: How did you get 46K+ Instagram followers?
I developed my social media savvy by channeling my experience as a longtime editor and writer into these new platforms.
Back in New York, I was soon back in the art world—as news editor at ARTnews, where I wrote and supervised reports on the culture wars, war loot, the rise of multiculturalism, and other major stories. In 1998 I became executive editor of the century-old magazine, shepherding it into the digital era with the launch of its website and social media channels, creating and running its intern program, and expanding its content to reflect diverse communities.
In my own writing, I’ve published everything from investigative journalism to listicles. Besides ARTnews, I've written for the Wall Street Journal, the New York Times, most of the major art magazines, and many other publications in the U.S. and abroad.
You can find a selection of my articles here.
INVENTING A NEW CAREER
In more recent years, responding to a shift in how content was produced and shared, I joined social media platforms including Tumblr, Twitter, and Instagram, building significant followings.
As arts institutions began publishing more and more digital and social media content, I decided to apply my experience in editorial strategy and professional training to this fast-changing field. After leaving ARTnews in 2014, I founded my consulting business, Robin Cembalest Editorial Strategies, to serve the growing need among institutions and individuals to evolve in this social media-driven communications world.
My services are custom-designed for each client. Some individuals need a one-hour boot camp to launch an elegant Instagram that conveys their personal and professional identities. At institutions, galleries, foundations, and professional organizations, I train staff at all levels on the why and how of social media, creating protocols for crafting brand- and mission-aligned content and implementing systems for time and content management.
I am committed to mentoring young people from diverse backgrounds to help build their careers. Through my group the Niboristas, I provide professional training, networking, and social capital for the next generation of art professionals.