"ONE OF THE LEADING LIGHTS OF ART-WORLD SOCIAL MEDIA"
People often ask: How did you get 45K+ Instagram followers?
I developed my social media savvy by channeling my experience as a longtime editor and writer into these new platforms.
Back in New York, I found a venue to pursue for my passion for arts journalism at ARTnews, first as news editor and later, for 16 years, as executive editor. During my run, I led the editorial department, launched the century-old magazine into the digital era, and published hundreds of articles covering the culture wars, the rise of multiculturalism and globalism, and the changing shape of art museums.
INVENTING A NEW CAREER
In more recent years, responding to a shift in how content was produced and shared, I joined social media platforms including Tumblr, Twitter, and Instagram, building significant followings. As arts institutions began publishing more and more digital and social media content, I decided to apply my experience in editorial strategy and professional training to this fast-changing field. After leaving ARTnews in 2014, I founded my consulting business, Robin Cembalest Editorial Strategies, to serve the growing need among institutions and individuals to evolve in this social media-driven communications world.
My services are custom-designed for each client. Some individuals need a one-hour boot camp to launch an elegant Instagram that conveys their personal and professional identities. At institutions, galleries, foundations, and professional organizations, I train staff at all levels on the why and how of social media, creating protocols for crafting brand- and mission-aligned content and implementing systems for time and content management.
I am committed to mentoring young people from diverse backgrounds to help build their careers. Through my group the Niboristas, I provide professional training, networking, and social capital for the next generation of art professionals.