Robin Cembalest
Respected journalist, influential Instagrammer, and the former longtime editor of ARTnews, Robin Cembalest specializes in professional training and career development. She teaches workshops in writing, social media, self-promotion, and other essential skills at art schools, residencies, museums, cultural organizations, and nonprofits. She’s a faculty member of the School of Visual Arts and a longtime instructor in the Bronx Museum’s AIM program. Widely published in the art and mainstream press, Robin is best known today as @rcembalest, handle of her popular Instagram.
NEW! Learn more about Robin and her career in The Art Pod!
Robin talks about her early years as a journalist, her most memorable experiences at ARTnews, and how she manages to get to almost every art exhibition in New York City in her wide-ranging conversation with Karolina Chojnowska in The Art Pod. Listen here!
A NEW CAREER IN CAREER DEVELOPMENT
A Long Island native, Robin studied art history and English at Yale. Her first job was at Artforum, epicenter of downtown cool and French theory. As assistant to the legendary editor Ingrid Sischy, she was secretary, fact-checker, and photo researcher, working on influential stories by Thomas McEvilley, Edit DeAk, Germano Celant, and many more. Robin learned a lot during her four years at Artforum, including the fact that the theoretical space the magazine inhabited was not for her. She wanted to be a news journalist. So she quit her job and moved to Madrid to become a foreign correspondent.
Robin didn’t know anyone in Spain, or much about the news side of journalism, but eventually she found her way to the English-language service of EFE, the Spanish wire service. She learned how to report and write for a mainstream audience. And when she returned to the U.S. after a year, she covered the transformations in Spain’s cultural scene in her first major articles: “Tradition, a Curse: Punk in a Small Spanish Town,” published in the Village Voice, along with stories on the 1992 World’s Fair in Seville, Salvador Dalí'‘s death and his biographer, hidden Jews and rediscovered Jews, and much more. She finally got to write for Artforum, covering the opening of the Guggenheim Bilbao in Spain.
Back in New York, she was soon in the art world again—as an associate editor at ARTnews. As an editor, Robin expanded the magazine’s worldwide network of correspondents, developing coverage on global news and trends and managing complex investigations on war loot, restitution, and more. As a reporter and writer, she covered the major cultural events of the early ‘90s—government funding and the Mapplethorpe obscenity trial, the ecological art boom, the growth of the Guggenheim, censorship controversies, multiculturalism, diversity, Native American art, and the transformation of the art museum, among other topics. She won several journalism awards for her 1993 exposé on the Hispanic Society of America, “Change the Board and Get Rid of the Director.” (Most of Robin’s early stories are not online, but you can see a selection of her writing here.)
After leaving ARTnews in 1994, in 1998 Robin returned to become executive editor of the century-old magazine. Over her 16-year run leading the magazine’s editorial department, she greatly expanded the kind of cultural communities ARTnews covered. The content became more global and more diverse, with popular art forms like graphic novels, tattoos, video games, and street art included in the mix. Robin started a paid internship program, mentoring generations of art professionals and helping them build professional and cultural capital. With the interns, Robin launched the magazine’s first original online content and created its social media accounts.
Meanwhile, Robin was making good use of her Spanish-language skills in Latin America and South America, hitting the lecture circuit with her talk “¿Qué es noticia en el arte?”—What makes art news? On her travels, she covered Cuba’s evolving art scene, archeology in Bolivia and Peru, and the latest scholarship around the art made in Spain’s colonies.
In 2014, when ARTnews was sold, Robin decided to leave the magazine, and journalism, behind. She had been experimenting on her own—blogs on Tumblr and WordPress, then videos on Snapchat and Vine, along with Twitter, Facebook, and Instagram. She saw the revolution in the way that content was shared through images. So she decided to focus on her Instagram and start a business essentially teaching “Instagram for work”: the skills that people in the art industry would need to stay visible and relevant in the new digital landscape.
Robin’s first major client was the Art Dealers Association of America. Others followed: Smithsonian museums, galleries large and small, artist-endowed foundations, university art museums, art advisories, public relations firms. Robin created the social media strategy and the first year of content for the newly formed Ford Foundation Gallery, works often with the Outsider Art Fair, and trains teams across the for-profit and non-profit sectors in best practices in writing and self-promotion, among many other skills.
Drawing on her experience in mentorship, Robin has made professional training and career development a central focus. She’s part of the Career Development program at the Art Students League, on the faculty at the School of Visual Art, and teaches regularly at the Bronx Museum’s Artist in the Marketplace program, among many other schools and residencies. In February 2025, she’ll present her “Instagram for Scholars, Curators, and Art Historians” workshop at the annual conference of the College Art Association.
Robin can be found often at galleries, museums, public artworks, performances, and studios around New York and beyond. Follow her chronicle on Instagram.
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Classes in writing, social media, public speaking, self-promotion, and other essential skills for MFA programs, residencies, and professional organizations, in person and online.