CONSULTING

EDITORIAL AND SOCIAL MEDIA STRATEGY AND TRAINING

Whether a large museum or small nonprofit, Robin works with the entire team to ensure that all staff are on board with social media goals, methods, and best practices. She helps them design systems to take content from concept to publication, to create flowcharts and calendars, and to assign tasks and responsibilities.

Robin has partnered with dozens of organizations to design and implement organic content strategies for websites, social media, and more

Her clients include Smithsonian institutions, culturally specific museums, university museums, artist-endowed foundations, social-justice-oriented nonprofits, professional organizations, art advisors, and galleries.

Robin also serves as a portal and advisor to recruit and manage collaborations with other professionals such as publicists, digital marketing strategists, writers, and designers.

Robin trains clients in essential skills to produce and publish professionally, teaching them to write about art for a mainstream audience, whether on websites, social media, or press releases. She shares ways to maintain a timely, ethical, inclusive institutional voice, committed to social and representational justice.

What people are saying

  • Working with Robin is the equivalent of tapping into an entire editorial team with vast knowledge and experience in all things art and media. She is a social media guru with a sharp eye and discerning voice, an essential guide for our world of information and media overload.

    — Lisa Kim, Gallery Director, Ford Foundation

  • Robin offered a great outside perspective on our social media strategy, planning, and execution. I personally have gained confidence and vision for my social media feeds with her insight and guidance.

    — Bethany Bentley, Assistant Director of Marketing & Communications, National Museum of the American Indian, Smithsonian Institution

  • Robin's teaching method is no-nonsense, direct and truthful. She showed us that Instagram is not just fun; it’s a very effective way to communicate about art.

    — Wendy Hower, Director of Engagement and Marketing, Nasher Museum of Art at Duke University

  • Robin helped our team members from varied departments—youth and education services, employment, mental health, senior services, and arts—to rethink the way we use social media on multiple levels. She provided a realistic and actionable toolkit that we’re already using to convey our distinctive mission more effectively through our posts, improving our use of photography, setting up calendars and better systems for sharing photos, and leaving ineffective posts on the cutting room floor.

    — Barbara Kancelbaum, Deputy Officer of Marketing & Communications, Henry Street Settlement

  • Robin brings a unique skill set to her social media clients — a deep understanding of art history and contemporary art-world culture, the writing skills of a top-level journalist, and a down-to-earth approach — that maximizes efficiency for everyone involved. She was a tremendous asset to both my gallery and the Outsider Art Fair, giving us the guidance to take things to the next level on our own.

    — Andrew Edlin, Owner of Outsider Art Fair and Andrew Edlin Gallery

Book a consultation

Reach out and let’s discuss your goals and needs.