In this empowering workshop, Robin demystifies the distinctive and often challenging process of writing about visual art. In her presentation, she’ll share examples and templates for different types of professional art writing, from press releases to Instagram posts. Then, after Q&A, participants will have the opportunity to share their own text–artist statements, web copy, and other expository writing, up to 200 words. Robin will offer valuable feedback and next steps.

As the longtime editor of ARTnews, Robin taught generations to write professionally. Artist or gallerist, educator or curator, this class will give you the tools, skills, and best practices to write clearly and accessibly, with less stress and more success.

Sign up at Eventbrite. 8 seats, $75. This event occurs on Zoom.

Your bio and statement are the essential texts you will use for your website, grant applications, artist registries, and media inquiries. In this empowering class, Robin Cembalest shares the tools that artists need to translate their work and ideas into clear, accessible language.

Robin, former ARTnews editor and a widely published journalist, draws on her deep expertise in contemporary art and knowledge of the art industry to help each participant define and position their practice. Using on her experience as an editor, she demystifies the writing process and helps every student to communicate more effectively.

Robin shares templates and specific examples from a wide range of artists to break down the bio process. She explains how to describe yourself and your art, chronicle your process, and unpack the deeper meaning of your work. Then, she’ll offer feedback and advice on each participant’s statement.

With just eight spots in each Eventbrite workshop, Robin ensures that every student is empowered to move forward.

Whether you’re just starting your statement or urgently need an update, artists at any stage of their careers will benefit.

8 spots, $75. Sign up on Eventbrite. This class occurs on Zoom.

AN INSTAGRAM CLASS CREATED FOR VISUAL ARTISTS

Whether you’re new to Instagram or you want to update your skills, this class will teach you strategies that produce long-term results–building visibility for you and your artwork, expanding networks, and creating relationships that will help you achieve your goals.

Using examples from a wide range of artists, Robin will share essential tools for conveying your identity and your art practice. She’ll provide tips for crafting profiles, chronicling your process, and explaining the larger meaning of your work. She’ll show you best practices for Reels, Stories, hashtags, and she’ll explain what artists really need to know about that mysterious algorithm.

After her presentation, she’ll review the Instagram of all participants and offer action steps. 

8 spots, $75. Sign up on Eventbrite. This class occurs on Zoom.

A class for artists at all stages of their careers

Whether you’re just getting on Instagram or you want to update your skills, this class will teach you content strategies that produce long-term results–building visibility for you and your artwork, expanding networks, and creating relationships that will help you achieve your goals.

Robin Cembalest, a veteran journalist and the longtime editor of ARTnews, was an early art-world adopter to Instagram, building her 54k following through her lively chronicles of the New York art scene. She developed her Instagram for Artists class for the Bronx Museum’s Artist in the Marketplace program and now teaches it at MFA programs, residencies, and many other venues.

Using examples from a wide range of artists, Robin will share essential tools for conveying your identity and your art practice. She’ll provide tips for crafting profiles, chronicling your process, and explaining the larger meaning of your work. She’ll show you best practices for Reels, Stories, hashtags, and she’ll explain what artists really need to know about that mysterious algorithm. 

With just eight students, Robin’s Eventbrite classes provide each participant with a chance to ask questions, and get personal feedback on their goals, challenges, and content.

Sign up at Eventbrite. 8 seats, $75. This event occurs on Zoom.

A Writing Class Created Especially for Artists

For visual artists, it’s a classic challenge: How do you sum up your identity and your art practice in 150 words? This workshop will teach you how.

Whether you’re just starting your statement or urgently need an update, artists at any stage of their careers will benefit from this empowering writing workshop with Robin Cembalest, former ARTnews editor and a widely published journalist. She teaches versions of this popular class at MFA programs, artist residencies, and professional organizations, in person and online.

Drawing on her deep expertise in contemporary art and knowledge of the art industry, Robin helps each participant to define and position their practice. Using her experience as an editor, she demystifies the writing process and helps every student to communicate more effectively.

She'll share a helpful template she created to help you get started, and examples of bios and statements from wide range of artists and creative practices.

Then she’ll answer questions and offer valuable feedback on the bio of each participant.

You’ll come away with skills and strategies to translate your ideas into clear, accessible prose for your website, along with your marketing campaigns, grant applications, and more!

Sign up at Eventbrite. 8 seats, $75. This event occurs on Zoom.

In this empowering workshop, Robin demystifies the distinctive and often challenging process of writing about visual art. In her presentation, she’ll share examples and templates for different types of professional art writing, from press releases to Instagram posts. Then, after Q&A, participants will have the opportunity to share their own text–artist statements, web copy, and other expository writing, up to 200 words. Robin will offer valuable feedback and next steps.

As the longtime editor of ARTnews, Robin taught generations to write professionally. Artist or gallerist, educator or curator, this class will give you the tools, skills, and best practices to write clearly and accessibly, with less stress and more success.

Sign up at Eventbrite. 8 seats, $75. This event occurs on Zoom.

Every creative professional needs that foundational text that sums up who they are, what they do, and why they do it. Learn how to describe yourself and your artwork, position your practice, and explain the deeper meaning of your art in this intensive writing workshop. In her presentation, Robin will share templates for artist bios and statements, as well as examples from a wide range of artists. Then she’ll answer questions and offer one-on-one feedback on the bio of each participant.

Sign up at Eventbrite. 8 seats, $75. This event occurs on Zoom.

Can you describe your art and projects out loud in 30 seconds? In this lively workshop, Robin shares exercises, tips, and one-on-one feedback to teach participants how to craft the classic elevator pitch. After Q&A, each participant will take their turn workshopping their pitch. They’ll come away equipped to make that powerful first impression, whether on Zoom, Instagram Live, or in-person encounters.

Robin will also explain how to apply your pitch tactics to longer interviews with the press, as well as podcasts and other public conversations.

Sign up at Eventbrite. 8 seats, $75. This event occurs on Zoom.

An intensive workshop designed for arts workers of all levels. Using examples from artists, curators, gallerists, publicists, and others in the art-world ecosystem, Robin will show how individuals can use organic content to increase visibility and thought leadership. Participants will learn to craft a dynamic profile, create lively content that conveys their message and goals, write about artworks and exhibitions, sharpen art direction and photo editing skills, and promote themselves and their projects. Whether you're an educator, curator, artist, gallerist, advisor, or auction-house specialist, this class offers long-term rewards.

“Her core knowledge of communication strategies, coupled with her inspiring comfort within an ever evolving landscape, make her an invaluable resource for catching up on, and exploring, social media and online marketing realities.” —Derek Webster, Associate Director for the Arts, Yale Office of Career Strategy

Sign up at Eventbrite. 8 seats, $75. This event occurs on Zoom.

In this intensive workshop, Robin shares creative and practical strategies for promoting yourself and your work. Using examples from a wide range of artists, she’ll offer essential tips for crafting profiles, chronicling your art process, and explaining the larger meaning of your art. She’ll teach you how to leverage Reels, Stories, and hashtags, along with skills for expanding visibility and networks. Attendees will be empowered to create effective organic content that connects them with people who will show their art, sell their art, buy their art, write about it, or offer other career opportunities.

“She gives artists and curators plenty of immediate, individualized feedback, and guidance that gets them to keep thinking about how to best communicate about what they do long after the workshop has ended.” —Alison Kuo, Director of Programs, International Studio & Curatorial Program

Monday, March 11, 4-6 PM ET

Sign up at Eventbrite. 8 seats, $75. This event occurs on Zoom.

In this empowering workshop, Robin demystifies the distinctive and often challenging process of writing about visual art. In her presentation, she’ll share examples and templates for different types of professional art writing, from press releases to Instagram posts. Then, after Q&A, participants will have the opportunity to share their own text–artist statements, web copy, and other expository writing, up to 200 words. Robin will offer valuable feedback and next steps.  

As the longtime editor of ARTnews, Robin taught generations to write professionally. Artist or gallerist, educator or curator, this class will give you the tools, skills, and best practices to write clearly and accessibly, with less stress and more success. 

“Direct, insightful, and excellent food for thought. Robin gives you a quick take of how a professional arts writer views your materials, and provides some excellent feedback to consider.” —Kathryn Gremley, Penland Gallery & Visitors Center Director

Sign up at Eventbrite. 8 seats, $75. This event occurs on Zoom.

Can you describe yourself and your art out loud in 30 seconds?

Whether you’re in a Zoom room, panel discussion, or in-person meeting, all creative professionals need that classic Elevator Pitch. In this lively workshop, Robin Cembalest helps participants use exercises and templates to build skills in public speaking.

The workshop begins with a how-to presentation with the tools to craft the pitch. In the second hour, after Q&A, each participant will take their turn workshopping their pitch. The class also covers ways to apply your pitch tactics to longer interviews with the press, as well as podcasts and other public conversations.

This workshop has been created specifically for visual artists, but creative professionals of all disciplines will find the material and lessons useful.

“Robin delivers her expertise with humor and humanity. She tailors her advice to the particular needs of each audience—whether that be an institution, a group of artists, curators, or writers. Invaluable insights! —Glenn Adamson, Independent Author and Curator

8 spots. $75. Sign up on Eventbrite. This event occurs on Zoom.

Every creative professional needs that foundational text that sums up who they are, what they do, and why they do it. Learn how to describe yourself and your artwork, position your practice, and explain the deeper meaning of your art in this intensive writing workshop. In her presentation, former ARTnews editor Robin Cembalest will share templates for artist bios and statements, as well as examples from a wide range of artists. Then she’ll answer questions and offer one-on-one feedback on the bio of each participant.

“We all learned so much! I've never seen our students writing down notes so furiously for such a sustained amount of time. What was even better is they were taking notes from your critiques of all the artist statements, not just their own. —Josephine Halvorson, Professor of Art and Chair of Graduate Studies in Painting, The 2022 University Lecturer, School of Visual Arts, College of Fine Arts, Boston University

“Robin’s advice on my artist statement was both insightful and transformative. Her thorough feedback allowed me to engage further into my work, taking on the role of the viewer to effectively communicate the intent and depth of my practice, while also highlighting my art process.—Lindsay Adams, artist

“For the first time since I began making art, I am excited about writing my statement and my bio. I learned so much!”—Beatrice Scaccia, artist 

8 spots. $75. Sign up on Eventbrite. This event occurs on Zoom.