Fighting AI with Realness
In a sober–and sobering–New Year’s Eve carousel post, Instagram chief Adam Mosseri described the existential threat that artificial intelligence poses for IG users and the platform itself.
His advice to creators? In a world where we can’t believe what we see, lean into imperfection—unproduced, unflattering images. “People want content that feels real,” he wrote, adding, “Rawness isn’t just aesthetic preference anymore—it’s proof.”
Well, let’s be real about “rawness.” At a time when content judged too raw by IG’s algorithms and policies can lead to censorship, or worse, I wouldn’t follow this advice too closely. (As for unflattering pics? It’s not my personal choice, but you do you.)
The anti-AI backlash, Mosseri writes, cannot be found in any IG feature or setting, but in ourselves. We users need to shift our focus to who is doing the posting; we creators must build trust with the audience by being transparent and consistent. In other words: Amidst a never-ending cat-and-mouse game of reality and illusion, old-school editorial standards and practices are our last best defense.
Interesting how that worked out.
Assembling my archive lately, I came upon my January 2013 listicle “What I Like about You: Artists to Follow on Instagram.” Looking back, I see that my selections were spot-on. There’s Hank Willis Thomas, Toyin Ojih Odutola, and more, creators who are still serving up informative, insightful content more than 10 years later.
So…how would I create the list today?
I wouldn’t say “artists to follow” but rather “artists I follow,” as each account reflects my personal interests and relationships. Sure, the artists use their posts to promote their work, but it’s in the spirit of sharing, not selling. Showing, not telling. Opening a window into their studio and process. Building a narrative about their life and work that makes you want to come along for the ride.
Some artists I currently follow: Dawoud Bey, vanessa german, Porfirio Gutiérrez, Simone Leigh, Cannupa Hanska Luger, Roberto Lugo, Jean Shin, and Amy Sillman.
Two new ways to take my workshops!
Time to up your IG game? This winter, I’m offering my popular online class Instagram for Artists in a new, one-hour format. You’ll learn the best practices for the current moment and how to create content that connects to your target audience. Feb 26, 1 pm ET.
For a more comprehensive learning experience, check out my new online course just posted at SVA Continuing Education: “Promoting Yourself and Your Art.” In eight weekly sessions, I’ll share skills and tools, wit and wisdom that will empower artists for life. Feb 16-April 13, 3-5 p.m. ET.
Adam Mosseri’s New Year’s Eve IG post detailed the rising challenge of AI and offered his strategy for coping
